What’s the big difference? Well, offset is traditional printing. That means when you send us your file, we get to work making plates. During the creation of these plates, our expert pre-press department will check your colours, your alignment, your fonts, etc. and let you know if there are any problems or issues. Once the plates are made, your project goes to print. The whole process, from start to finish takes about two weeks.
With digital printing, your electronic file is sent to print directly to our industrial digital printers. The entire process can be done in two to three days.
So which one is better? Well, it depends on your needs. Offset printing creates a more precise product that allows for truer colours (because the ink sinks into the paper), cleaner finishes and better consistency. With offset you have more choices for paper, finishes (glossy, matte, coated, etc.) and options such as die-cutting. When you’re doing large runs, offset is still the best choice.
But when you have a smaller run, a limited budget, or tight timelines, digital printing can be a great option. Your choices are more limited, but it can save you time and money.